11/26/2011 8 Comments
Passing through Wicker Park the other day, I spotted a pair of large window clings, displayed prominently on the main windows of an independent shop. One window bears a large Facebook logo, the store’s Facebook URL printed beneath. A similar Twitter cling, seen here, invites passersby to follow the shop on Twitter.
Now, maybe I don’t get out as much as I used to, but I simply haven’t seen these window clings anywhere else. Particularly, I haven’t seen them in my travels to libraries in the greater Chicagoland area. And at an estimated two feet in width, they’re fairly hard to miss. I may have spotted a small Foursquare or Yelp decal somewhere, but I really couldn’t say for sure. And while Twitter and Foursquare are still gaining momentum among popular social media sites, Facebook is, well, Facebook. Now that I’ve seen these, I can’t imagine not having my library’s Facebook URL displayed on at least one high-traffic window.
It occurs to me that the more things change, the more they stay the same. Signs are a staple form of promotion. Man’s benchmark for alerting the world of his existence, seemingly since the ancients developed means of written communication, has been to simply put up a sign.
Has your community been slow to acknowledge your library’s presence on social media outlets? Where Twitter and Foursquare are concerned, it’s quite possible that patrons simply aren’t yet using those applications. Now, say my library serves a community of 40,000. My Facebook page shows 27 friends and one of them is my mother. In this scenario, it’s a safe bet that my patrons don’t know the library is there. So, how can I let library users and passersby know where they can find the library on social networks? Apparently, I can put it in the window. Big and blue, bearing our URL, for all to read from the sidewalk or from their seat on the bus.